Innisfail CBD Master Plan + Revitalisation

A vision and implementation strategy to drive both large and small scale investment in the Innisfail CBD.

The town of Innisfail in North Queensland and its community have experienced economic and environmental challenges over the past 20 years. The town is in need of regeneration, and with the population growing, people moving into the area, and an abundance of world class natural attractions on their doorstep, there is significant opportunity to create an innovative revitalisation strategy with a fresh approach that puts locals at its centre.

Client: Cassowary Coast Regional Council

Fourfold Studio in partnership with Vee Design supported Council to prioritise projects and develop an aligned vision to attract and guide investment.

Through a highly collaborative process including the creation of community and business working groups, the team have created a tailored approach in the form of a master plan that will see the implementation of both long-term major infrastructure change as well as a number of quick win ‘stepping stone’ projects to get the town moving in the right direction.

The process has reignited community spirit and established a renewed sense of pride and responsibility amongst business and community, who are enthusiastic to play their role in the revitalisation process.

Innisfail CBD Master Plan + Revitalisation

A vision and implementation strategy to drive both large and small scale investment in the Innisfail CBD.

Fourfold Studio in partnership with Vee Design supported Council to prioritise projects and develop an aligned vision to attract and guide investment.

The process has reignited community spirit and established a renewed sense of pride and responsibility amongst business and community, who are enthusiastic to play their role in the revitalisation process.

The scope of work included a master plan with 10 big opportunities and 8 quick win projects.

Ipswich Central Revitalisation

Western Downs Arts and Cultural Strategy